IPL is a $2bn brand

A 2 year old child, and now worth more than $ 2 billion dollar - a success, even warned the road to global marketing is little to see. Is the Indian Premier League (IPL) for you.

In all disputes and phrases, which poisons the Twenty20 cricket tournament since its inception last year, as a company, IPL is already worth over 2 billion U.S. dollars and more, "says the brand in the United Kingdom, the value of consultancy Brand Finance.

IPL is the only brand worth more than $ 311 million, according to a report by Brand Finance and exclusive.

With Cricket-crazy Indians Clapotis the short version of the man of the match even derision from purists as "pajama cricket" IPL is a great economic value for its owners, the Office for Control of Cricket in India (BCCI), and the eight franchisees.

And it paved the way for the franchise of its teams in the stock market. "The ultimate test of success of the brand IPL system, where the franchise to decide the list of equipment. This is a real possibility, at least in the next 2-3 years", Unni Krishnan, managing director of Brand Finance he said.

"The example of the English Premier League teams, some of them listed, is to follow," he added.

Why not? The value of the IPL team - surprise, surprise! - Kolkata Knight Riders (KKR), which is morfondent bottom of the table in the second edition of the IPL, which is currently in South Africa, has a value of $ 42.1 million.

It is clear that the efforts of the celebrity co-owner of Shah Rukh Khan for brand sales of CD KKR is more space for the team for poor performance on the field.

IPL Cricket - T20 cricket coach

Three young coaches who have the mark for himself in the League T20 cricket is Michael Bevan, Shane Warne and Moin Khan. Hardcover players that have played the game at 100 per cent commitment have earned their place in their groups. Interestingly, the current IPL cricket, that the golden rule of sports is applicable even this so-called young people the game.

At the age of the certificate is not a criterion for success in this format of game. The biggest star in last year Warnsveld, McGrath and Jaisuriya and this year the trend seems to continue to Tendulkar, Dravid and Gilchrist to return to the argument.

IPL is more than just a money-spinner

The attention of world cricket is more or less in the middle of the second part of Indian Primier League (IPL), which is currently in South Africa. Most of the field of cricket played in the swimming cricket fans around the world through the global network, television, is that all matches live in the homes of each and every one after the tournament. The ability to enjoy the atmosphere of this place, to give each game, while the other messages on television.

This attraction Twenty20 cricket crawling risk that the world as a parasite on the role of shape and one day cricket international test cricket. For those who delight in this small version of cricket in 2009, offers a gold mine in the stages of the IPL, which is May 24, the second edition of the ICC World Twenty20 is a central problem in Reading, England, 5-21 June, Entertainment-There are a number of measures Cricket fans to follow.

Here in Sri Lanka, focusing on how some of our IPL Cricketers measure the performance of particular groups, a signature. Back to the top of the list Lasith Malinga faster players who consider themselves to be a handful for the opposition. Malinga, who was forced to IPL in the first year because of a mysterious knee injury, the longer than expected to heal, like a tiger unleashed Bowling, loss of time. He almost lost a step in the cricket this year because of the breach, and now it is still full of fitness, which is a very dangerous player in the tournament, Mumbai Indians. Playing with him is the eternal Master Blaster Sri Lanka Sanath Jayasuriya 40 by the end of next month. In collaboration with the Mumbai Indians captain Sachin Tendulkar, a great opening combination in the tournament.