IPL is a $2bn brand

A 2 year old child, and now worth more than $ 2 billion dollar - a success, even warned the road to global marketing is little to see. Is the Indian Premier League (IPL) for you.

In all disputes and phrases, which poisons the Twenty20 cricket tournament since its inception last year, as a company, IPL is already worth over 2 billion U.S. dollars and more, "says the brand in the United Kingdom, the value of consultancy Brand Finance.

IPL is the only brand worth more than $ 311 million, according to a report by Brand Finance and exclusive.

With Cricket-crazy Indians Clapotis the short version of the man of the match even derision from purists as "pajama cricket" IPL is a great economic value for its owners, the Office for Control of Cricket in India (BCCI), and the eight franchisees.

And it paved the way for the franchise of its teams in the stock market. "The ultimate test of success of the brand IPL system, where the franchise to decide the list of equipment. This is a real possibility, at least in the next 2-3 years", Unni Krishnan, managing director of Brand Finance he said.

"The example of the English Premier League teams, some of them listed, is to follow," he added.

Why not? The value of the IPL team - surprise, surprise! - Kolkata Knight Riders (KKR), which is morfondent bottom of the table in the second edition of the IPL, which is currently in South Africa, has a value of $ 42.1 million.

It is clear that the efforts of the celebrity co-owner of Shah Rukh Khan for brand sales of CD KKR is more space for the team for poor performance on the field.